Are you asking, “When is Black Friday 2025?” This major shopping holiday always takes place the day after Thanksgiving, which is the fourth Friday in November. That means the Biggest Shopping Day of the Year is on Friday, November 28, 2025.
However, “Black Friday” sales extend far beyond this single day, which can make it hard to keep tabs on when your favorite retailers are hosting sales and where to find the best deals. That's why we've created this guide to help you tackle all your Black Friday shopping in 2025 with ease.
Table of contents:
- Black Friday sale dates
- Black Friday 2025 predictions
- Retailers Black Friday plans
- Black Friday 2025 deals
- Frequently asked questions
Major Black Friday 2025 sale start times
It’s still early, so major retailers haven’t announced their official Black Friday 2025 sale dates yet.
Keep checking back because we’ll update this list as we learn more about this year’s sales.
Past Black Friday dates
- Black Friday 2016 was on Friday, Nov. 25, 2016.
- Black Friday 2017 was on Friday, Nov. 24, 2017.
- Black Friday 2018 was on Friday, Nov. 23, 2018.
- Black Friday 2019 was on Friday, Nov. 29, 2019.
- Black Friday 2020 was on Friday, Nov. 27, 2020.
- Black Friday 2021 was on Friday, Nov. 26, 2021.
- Black Friday 2022 was on Friday, Nov. 25, 2022.
- Black Friday 2023 was on Friday, Nov. 24, 2023.
- Black Friday 2024 was on Friday, Nov. 29, 2024.
Future Black Friday dates
- Black Friday 2026 is on Friday, Nov. 27, 2026.
- Black Friday 2027 is on Friday, Nov. 26, 2027.
- Black Friday 2028 is on Friday, Nov. 24, 2028.
Black Friday 2025 predictions
Here are some shopping trends we expect to see during Black Friday 2025. You’re sure to like what you see, whether you plan to shop for the Black Friday sales online or you want to snag the in-store Black Friday deals.
1. Black Friday sales continue to start early in the season
The “Black Friday creep” that we've witnessed over the past few years isn’t going anywhere.
- Last year, major retailers, like Amazon, Target and Walmart, hosted big sales in early October.
- Many others started their pre-Black Friday sales at the start of November.
- More stores started offering their official Black Friday bargains a few days before Thanksgiving.
We expect to see this type of schedule again for Black Friday 2025.
2. Feeling the effects of tariffs
Tariffs have created a lot of questions for shoppers this year. They will also likely affect Black Friday 2025. While there are still a lot of unknowns in this area, you may see:
- Higher prices around the holidays
- Popular items selling out or being unavailable
Shopping early and doing your research to select the best Black Friday deals are your best friends in these situations.
3. AI-assisted holiday shopping
AI has also been dominating in 2025, and it’s influencing how bargain hunters shop. 54% of shoppers plan to use AI to compare prices, search for deals and get product recommendations.
Retailers will also use emerging AI technologies to provide timely offers and personalized product suggestions.
4. More mobile and app Black Friday shopping
Retailers have been working hard to improve their online mobile shopping experiences, and it looks to be paying off. Each year, the number of sales placed on mobile devices during Cyber Week (the time between Thanksgiving and Cyber Monday) seems to grow.
According to Adobe, 57% of online sales came through mobile devices last Cyber Monday. This was an all-time high! Because this type of shopping is growing, we are seeing retailers offer more exclusive discounts for shoppers who use their apps.
5. Retail memberships take center stage for the holidays
More Black Friday shopping perks have become available to those with retailer memberships over the past few years.
In previous years, we saw Amazon, Best Buy and Walmart give exclusive Black Friday offers to shoppers who had paid memberships. Additionally, Target offered exclusive access to some Black Friday deals through its free rewards program (Target Circle).
Based on these trends from last year, we think some stores will continue to offer a portion of their Black Friday sales only to those with membership to their programs. This means you might want to sign up for programs like Amazon Prime, Target Circle 360 and Walmart+ before the holidays.
What will retailers do for Black Friday 2025?
So, where are the best Black Friday deals this year? While nearly all stores host sales on Black Friday, the best bargains tend to appear at the most popular retailers.
Here’s a look at some of our predictions about what retailers will discount on Black Friday (based on what we saw last year).
Amazon
Last year, Amazon's Black Friday sale started on Nov. 21. For this year, be on the lookout for major discounts on:
- Amazon devices
- Popular tech like headphones and speakers
- Toys
- Beauty products
Amazon also always has standout savings on its digital services like Audible and Prime Video.
Best Buy
Best Buy's Black Friday sale ran from Nov. 21 to Nov. 30 last year. During this year’s sale, you can find deals on:
- TVs
- Video game consoles
- Headphones and speakers
- Tablets
Home Depot
The Home Depot likes to offer savings to shoppers throughout November. Last year, the sale ran from Nov. 7 to Nov. 28..
This year, you can find deals on:
- Holiday decor
- Appliances
- Tools
- Home improvement essentials
JCPenney
JCPenney tends to start its Black Friday sale several days before Thanksgiving. Last year’s sale ran from Nov. 22 to Dec. 1. The JCPenney Black Friday ad scan always showcases deals on:
- Apparel and accessories
- Home goods
- Jewelry
- Toys
- Beauty products
Kohl’s
Last year, Kohl's Black Friday sale ran from Nov. 24 to Nov. 29. During the sale, you can earn $15 in Kohl's Cash for every $50 spent when you purchase deals on:
- Apparel and accessories
- Home goods
- Jewelry
- Toys
Macy’s
The Macy’s Black Friday ad scan last year revealed that the sale started several days before Black Friday itself. During this year’s event, you can save on:
- Designer apparel
- Jewelry
- Fragrances and beauty
- Home goods
Target
Looking back at the Target Black Friday ad scan shows the retailer ran its Black Friday deals for an entire week. What were these bargains? Here’s a look:
- Video game consoles
- TVs and tablets
- KitchenAid stand mixers
- Christmas decorations
Keep in mind that Target ended its very generous competitor price match policy this year. This means you can only get price matches for items in Target stores and on Target.com.
Walmart
The last Walmart Black Friday sale was divided into three shopping events throughout November. In terms of Black Friday deals, Walmart's Black Friday sale will feature products like:
- TVs
- Earbuds
- Apple Watches
- Toys
- Small home appliances
What Black Friday deals will we see in 2025?
Many people ask, “What are the most popular items to buy on Black Friday?” It makes sense. The Black Friday deals are what get everyone excited to shop, and we bet you’re already looking forward to this year’s bargains.
While no Black Friday ad scans or deals have been announced at this time, we can make some predictions about Black Friday 2025 based on what we saw last year.
Black Friday Apple product deals
The Apple Store typically isn’t the best place to find Black Friday Apple product deals. We don’t think this will change in 2025. As in previous years, we predict the best Apple Black Friday deals this year will be at retailers like Amazon, Target and Walmart.
Apple AirPods and Apple Watches saw their prices drop to some of the lowest of the year. As for iPhones, they were available with credits and extras as bundle deals. Be on the lookout for similar savings for Black Friday 2025.
Black Friday TV deals
TVs are one of the first products that people envision when Black Friday comes to mind. Whether it’s an LG TV or a set from Samsung, Black Friday shoppers can’t get enough of these deals.
The lowest prices were on basic Amazon Fire TVs and sets from brands like TCL and Vizio. However, you could also save hundreds of dollars on fancier TVs from Sony, LG and Samsung. This is a trend that should repeat for Black Friday this year.
Black Friday toy deals
Labubu has taken the world by storm, so you can expect these viral plush toys to be among the hottest Black Friday and holiday items.
As for the kiddos, stores offer plenty of Black Friday toy deals from brands like Barbie, LEGO and Hot Wheels. We predict that toys from these brands will be featured in Black Friday sales this year. Our team will also keep our eyes open for the hot toys of 2025!
Black Friday Dyson deals
From vacuums to Airwraps, Dyson products are always popular on Black Friday. You could find certain Dyson vacuums for nearly 50% off, Dyson hair dryers for 25% off and the iconic Dyson Airwrap for 40% off last year. We predict similar deals will be back this Black Friday.
Black Friday gaming console deals
With the release of the Nintendo Switch 2, you can expect demand to be high for this console. You are also likely to see Black Friday deals on the original Nintendo Switch.
Because the PS5 Pro and PS5 30th Anniversary Edition came out last year, we anticipate the standard PS5 console will be available for less during Black Friday.
Finally, don’t be surprised to see discounts on other consoles, including the Oculus Quest VR headsets and both Xbox Series X and S.
Black Friday KitchenAid deals
Would it be Black Friday without KitchenAid stand mixer deals? We don’t think so, because retailers always offer great Thanksgiving and Black Friday deals on these kitchen appliances.
Stores like Amazon, Best Buy, Kohl’s and Target all offered discounts on KitchenAid mixers that can save you hundreds of dollars. Some of the promotions even came as bundle deals with extra accessories. You can rest assured that we’ll see more deals like this in 2025.
Black Friday FAQs
Have more questions surrounding Black Friday? We broke down the answers to common Black Friday questions below.
Is Black Friday the same date every year?
Yes. Black Friday always happens on the Friday after Thanksgiving, which is always the fourth Thursday in November.
How often is Black Friday each year?
Black Friday only occurs once a year. However, throughout the year, you will see different sales that use the term Black Friday in their tagline. For example, you can shop Black Friday in July sales in the summer.
When is Black Friday 2025?
This year, Black Friday falls on Friday, Nov. 28. Early Black Friday sales, however, will likely kick off as early as October. We predict many of the "official" sales will start sometime around Nov. 19.
What time do Black Friday sales start?
In recent years, Black Friday sales have started earlier, with some starting a week or more before Thanksgiving. Additionally, some stores have divided their Black Friday sales into separate events in November. They’ve also featured different start times for in-store and online deals.
How long do Black Friday sales last?
Black Friday sales tend to last through the Friday or Saturday after Thanksgiving. However, some of them may run into Cyber Monday.
Which stores participate in Black Friday?
Almost all stores host Black Friday sales, but a few retailers tend to offer the best deals. These Black Friday stars include Amazon, Best Buy, Home Depot, Kohl’s, Lowe’s, Macy’s, Target and Walmart.
Is Black Friday the best time to shop for deals?
Many people ask questions like, “Are Black Friday deals really worth it?” and “How do Black Friday sales compare to other holiday sales?”
Black Friday serves up some of the best savings of the entire year for almost every product category, including tech gadgets, toys, apparel and home essentials. The only items not included in Black Friday sales would be certain seasonal products, such as summer apparel and backyard gear, since those items are not in stock during this time.
Are most stores open on Black Friday?
Yes, brick-and-mortar retailers open their doors to shoppers on Black Friday. Some follow their usual Friday schedule, while others will open at the crack of dawn to allow eager shoppers to get an early start.
Thanksgiving is a different story. These days, it is rare for a retailer to be open on Thanksgiving.
Target will definitely be closed on Turkey Day, as the retailer announced in 2021 that it would close its doors for Thanksgiving Day every year. Meanwhile, Walmart's CEO, John Furner, has stated that keeping stores open on Thanksgiving is "a thing of the past."
How can I find the best Black Friday deals?
You might ask, “How can I prepare for Black Friday shopping to find the best deals?” Your best bet is to sign up for newsletters and texts from your favorite retailers (and keep following us at BlackFriday.com). We’ll let you know about all the best Black Friday sales and latest developments.
Want to learn more about the biggest shopping day of the year? Check out our Black Friday history and stats page.
