Black Friday really is a great opportunity for consumers who are keen to shop at very competitive prices, and navigate between such a rich range of offers may not be simple. Before we delve into this aspect, is certainly appropriate to take stock of what the Black Friday, and why it is considered synonymous with offers and discounts.
Black Friday is an anniversary that falls every year on the last Friday of the month of November; Black Friday 2016 is scheduled for November 25th. On this day many important companies operating in the retail offering of highly attractive prices, with discounts that, in very many instances, exceed 50%; these discounts, it is useful to emphasize, concerning products of any kind, from clothing to technology.
Black Friday was born in the US, and in recent decades is in this nation that this anniversary has become a real institution; the fact that recourse, as mentioned, at the last Friday in November, is not random, since this date corresponds to the day after a particularly felt in USA recurrence, or Thanksgiving.
Black Friday, today is a very important event, to the point that the majority of employees can safely do not go to work last Friday in November; the significance of this day is this also to be considered a kind of valuable reference point to detect statistical data on the economy and the trend in consumption in the domestic.
The first Black Friday of all is, according to many, the one who organized the Macy’s brand in 1929: the idea was to propose a day of strong discounts in order to optimally start the ” season ” of Christmas shopping.
This business idea was a success in all sales points of the brand initiatives of this kind were repeated, even by competitors, rather sporadically in the following years. The real ” boom ” Black Friday can be traced back to the early eighties. When they joined en masse to this business idea virtually every major brand operating in the retail.
Even discounts became increasingly conspicuous, and embraced a number of growing products, so it is no surprise if every year, for many decades now, Black Friday is truly remarkable record numbers.
Even beyond the impressive statistics, the fact that the Black Friday literally able to mobilize US consumers is clear: on this day very common for road traffic of the big-city congestion, might encounter problems of public order, or even causing any especially unusual episodes, such as people who sleep in the street by choice, in the night between last Thursday and the last Friday of November, in order to be the first to enter the store.
But if it is a typically American event, how can the consumers grasp the excellent opportunity that this special day is able to offer?
In recent years, Black Friday is increasingly becoming an international event, thus affecting consumers on every continent; This trend is due, in large part, to the spread of electronic commerce, which is managed to ” globalize ” this anniversary.
US consumers also, indeed, rather like this solution, since it allows you to avoid stress and the inevitable inconvenience that entails to go shopping in the store on a busy day so strongly. The deals of Black Friday, then, ” travel ” more and more often on the web, and the Black Friday 2016 promises to be extraordinarily rich in deep discounts for those who buy on the Internet.
If you intend to optimally capture the greedy offers Black Friday buying online, it is definitely a good idea to inquire proactively about the e-commerce offering the most conspicuous price disabilities. It would be a mistake gather to surf the web 25 November 2016 without at least have an idea of what are the most interesting e-commerce, so the careful consumer must inform proactively.
Black Friday has very different characteristics compared to other promotional events, such as the famous period of balances: in this case, the discounts are active only and exclusively for a day, and consequently, the consumer must be sufficiently early in his shop if you do not want to miss the best bargains.
It is definitely a good strategy, also, to give out shopping in the periods leading up to Black Friday, in order to concentrate all the shopping on this day: the amount of the discounts that this special day offers, is such that ensure a very substantial overall savings.